Thursday, January 28, 2010

ABC Fall 1971 Promotional Campaign, "The Place To Be"

This is the opening to a film presentation for ABC network's affiliate convention in 1971 introducing their fall lineup. ABC's slogan that season was "The Place To Be." I love the soft, easygoing tone and presentation in this clip; you would never see any of the networks create something like this today, when everything has to be "hot" and "extreme." It captures that laid back feeling that ran through a good bit of mainstream pop culture at the time (think TV as presented by Bacharach and David). Very nicely done!

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